About

Back pain affects around 80% of the population at some stage in their life. It is the second most common reason for taking time off work. If you suffer from back pain, you know how debilitating and unpleasant it can be. At its worst, it can seem to take over your life. The causes are as varied as the symptoms. You might have taken a tumble, suffered a sports injury, worked too hard in the garden, or aggravated a lurking problem from years ago. Some of us are at greater risk because of our body shape, lifestyle or age. And yet, despite being such a common problem, back pain is not something that is often properly addressed. Some of the products you can buy, from clunky braces to supports, we believe could be better. The truth is, much of the back pain we put up with is quite unnecessary. It can be tackled. But you need the right combination of specialist understanding and design knowledge. That is what Back is all about. At Handsome, we believe that a healthy back is fundamental to a happy life and we want to get people moving again and avoid back pain in the first place. Whether they are currently suffering or have never had back pain before, we want to show that taking care of your back now can make a difference later.