FiloFax

The popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War.In 1921, a London based company was formed to market personal organization systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts".The business continued to grow and by 1987 had a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst othersThe Filofax personal organizer had developed from a simple loose-leaf diary and notebook into an indispensable organizer and status symbol for the 80s.

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